Pandemic speeds up digitisation, technology transformation

The COVID-19 pandemic does not slow down technological transformation or digitisation, but in fact speeds them up, companies said.

The disitalisation and technology transformation are speeded up during COVID-19 pandemic. — VNS Photo

Speaking to Việt Nam News, Angus Liew, general director of Gamuda Land HCMC, said: “Digitisation is the future of mankind, not only for real estate but also for all other business sectors, and people’s lifestyles as well. It’s an irreversible trend. Nowadays we can see everyone is talking about AI, industry 4.0, etc.”

Technology was the backbone nowadays and governed every aspect of doing business, from operational systems to mechanisms to interact with customers.

His company had put a lot of efforts and resources into developing technology and innovation.

“Technological transformation is one of our top priorities.”

Soon, possibly in the first quarter of 2022, Gamuda Land Vietnam planned to launch a mobile app, ‘GL Lifestyle.’

“This app is much more than just a technological product, it is itself an online ecosystem. Whatever features and services we have in our townships can be accessed through this app. It also connects our retailers and F&B, lifestyle and educational services with users.

“Training activities, conferences and seminars within our organisation are fully organised online. Proposals and approval procedures are proceeded with electronically, and applications and approvals can be done anytime, and from anywhere from any device whether you are in the office or at home.

“We have also fully processed procurement on digital platforms, including tendering, pitching and awarding.”

Gamuda had expanded sales on digital platforms soon after COVID first began. Customers could find property deals on the company’s website and the sales team assisted them in real time.

The company’s headquarter in Malaysia was focused on technology transformation.

“It helps to make our operational system more agile and smart than previously. Thanks to it, Gamuda Land has sustained itself through difficult times and overcome challenges.

“Technology helps keep our operations running, and allows us to achieve our goals though there are many interruptions in the supply chain.

“Considering IT the backbone of our business, we always have a weekly discussion about how technology can be upgraded to enhance our business performance and what new solutions can be applied to strengthen and improve our process.

“We will continue to develop our existing digital systems to make them smarter and friendlier to users. The solutions being developed at the Gamuda head quarter like enterprise resource planning, industrialised building system, digital engineering, data warehouse, etc. will soon be implemented in Việt Nam.”

Recently Bibica Joint Stock Company launched digital retail platforms, connecting producers, distributors, retailers, and customers as part of a programme in response to the Ministry of Information and Technology’s digitisation and digital economy development efforts.