E-Commerce in Vietnam: What to Watch out for

The breakfast briefing of E-Commerce in Vietnam and What to watch out for was organized by IPR Helpdesk in collaboration with EuroCham Vietnam. CCIPV joined the event to take the opportunity to learn and disseminate the contents of the event to its Members.

 

The breakfast briefing of E-Commerce in Vietnam and What to watch out for was held by IPR Helpdesk in collaboration with EuroCham Vietnam with the presence of special guests - Mr. Nguyen Anh Dzung, Executive Director - Retail Measurement of Nielsen Vietnam and Dr. Marta Bettinazzi, IP Business Advisor of the SEA IPR SME Helpdesk.


In recent years, with rapid urbanisation, high internet usage and a young population, Vietnam has become one of the top e-commerce markets in Southeast Asia.


An e-commerce boom has some important effects on the protection of intellectual property. The Internet brings opportunities to sell your product anywhere in the world using the big players' platforms but also your own e-commerce website. In fact, more than the traditional retail market, e-commerce involves the selling of IP-rich products. Music, pictures, photos, software, designs, training modules, systems, etc. can all be traded through e-commerce, in which case, IP is the main component of value in the transaction. Moreover, IP law is one of the ways alongside technological security systems, to protect the IP treated on the Internet.


These opportunities come with some specific concerns, for example, the difficulty of monitoring counterfeit products and copyright violations.


The event is an important opportunity for learning what steps to take to protect IPR, how to protect yourself in this market, how to cooperate with e-commerce providers to take down the infringing products and how to enforce IP rights in these kinds of cases.


Source: CCIPV / EUROCHAM